Lookbook Collection Autumn-Winter 2025
A POP’CHIC COLLECTION
It was on one of our many walks around Paris that we decided to offer you our "embroidered postcards" of the City of Light: a romantic, contemporary and quirky look, as this city has always inspired us.
Paris is a picture postcard city. A "museum" city while remaining decidedly lively and modern. It is small, easy to navigate, and yet it shines out thanks to the images that tourists from around the world love to take with them and transmit. "Emily in Paris" plays with the vision of this picturesque Paris. The heroine's enjoyment of this setting makes it accessible to everyone. Amélie Poulain also offers us lovely snapshots of a city-village that is both chic and working class. Many films have conveyed the image of the city: Breathless, Les Amants du Pont Neuf, Zazie in the metro, When the Cat’s Away, Ratatouille...
We have collected daily moments of Parisians’ fictional or real lives: a coffee and croissant on leaving a nightclub, a sunset admired from Montmartre or from the 3rd floor of the Eiffel Tower, a picnic in the Tuileries gardens, strolls through the Louvre, a wander around the booksellers along the Seine, a walk in the flea market, a coffee at the Ritz for a work meeting...
Paris is a romantic city, but not always from the angle sold to tourists: With little moments shared on the terrace of a cheap café, or during a video call from a pretty street corner, in a magnificent library, in the gardens of the Rodin museum where you can eat your baguette in peace. We also love these night-time wanderings through the city after the last metro, eating a hard-boiled egg at the counter of a bar, going to the theatre with a friends… Paris is magical with its zinc roofs that blend so well with the grey sky, its small opulent buildings, its narrow streets with recognisable signs and sometimes rather odd names, its public benches in its typical squares or in "so French" parks that provide incomparable backdrops to your selfies.
We present a city populated by "knuckle-headed Parisians", often pretentious and always impatient, in this city where Love holds a special place. These grouchy, busy but always original, stylish and chic Parisians help to make Paris the city that everyone loves. Dandies come and go, wearing trench coats and sunglasses to nip out for a baguette of bread or stand at the counter at Chartier’s restaurant to eat a simple sauerkraut. There are impeccably dressed waiters who share the benefits of biodynamic wine and a beer with Picon. Not to mention the unbelievably brazen taxi drivers who claim it is the mayor's fault that they have to take so many detours!
Taking our inspiration from their music, we like to explore Paris with Philippe Katerine riding a Vélib’ (self-service bike) on ecstasy, with Jacques Dutronc at 5 am, Serge Gainsbourg at the Les Lilas metro station or Miles Davis in an Elevator to the Gallows.
Whether you are from here or elsewhere, you will enjoy wearing a bit of our beloved City of Light on the lapel of your jacket. Become ambassadors of our pop-chic style and of our way of life because you are part of it. It is thanks to you, tourists, businessmen and women, travellers, Parisians at heart that Paris will always be Paris.
For this shoot, we used the backdrop to our lives, the one we cross every day from the Place des Vosges to Place de la République, from Montmartre to the Seine, to immortalise our friends. They are funny, chic and cultivated. They are architects, dancers, press officers, skaters, stylists, actors, students... They are Parisians and make this city what you like to find there.
